Business of fashion

For the new caring consumer: Hiki and Arfa



Hiki body care sweat set

Pity any new brand launching right now.

I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.

But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).

Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)

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At LVMH, all hands on deck turning scent into sanitiser



LVMH hand sanitiser by Financial Times

I love this feelgood story on how LVMH (granted, France’s biggest company) leapt into action switching its perfume factory into a hand sanitiser production facility during the coronavirus crisis. In a couple of days, the hand sanitisers were available to start distributing to 39 hospitals in Paris (with more to come).

How? It’s all down to quick decision making at the top, plus common business sense. (more…)

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On working from home, self-care and post-consumerism life



Better Things, 1973, Ed Ruscha

How is everyone doing? It’s a weird week in London with what feel like the first stages of grief as the C-word-that-must-not-be-spoken takes hold. Denial, anger and bargaining as we try to navigate rather contradictory recommendations from our government, health officials and employers. Trying to make sure we have the required essentials should we wake up one day with a dry cough and fever and can’t leave the house for seven days (or is it 14?). Yet not panic buying as that makes things worse for those who are less able or affluent. (more…)

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AW20 trend report: Celine bourgeois rock ‘n’ roll (again)



unisex hair trends

Hedi Slimane gets a lot of hate, but generally I’m a fan. His latest Celine AW20 collection got criticised for its predictability – bourgeois rock ‘n’ roll again?! But you can’t deny, up close the pieces are immaculately cut and have that forever classicism that’s in keeping with today’s anti fast-fashion mood. (I’m not quite ready to embrace the fashion rental movement; I’m a keep-forever kinda girl.)

For Celine AW20 Hedi showed 112 exits (more…)

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