Brands

LONDON FASHION WEEK AW12: Day 4 – it’s all about McQ




It wasn’t the mainline and so understandably expectations may have been low. The McQ label had become known for wearable pieces, lots of print and jersey, with McQueen motifs to appeal to a younger, less cash-rich customer. McQueen recently bought back its own license with the intention to design McQ inhouse and focus on the rebellious youthful codes of tartan, punk, denim, kilts and other signatures we associate with the British brand. (more…)



LONDON FASHION WEEK AW12: DAY 3



I tried to keep this brief but it didn’t happen so here goes. First up: Margaret Howell. You don’t get many surprises here but that’s OK. With some designers I like to know what I’m getting and for AW12 we’re getting the perfect white shirt, trad fairisles, fitted twinsets, schoolgirl box-pleated skirts, indestructable tweed trench coats (an update on my navy wool one that kept the biting chill out all weekend) and boyish blazers. To finish off – low side ponytails, penny loafers and darling little olive green Tam-o-shanter hats. (more…)



LONDON FASHION WEEK AW12: DAY 2



Day two of LFW brought some great outerwear from classic Brit brands, cute DIY hair and makeup looks plus a cinematic treat to end the day… (more…)



London Fashion Week AW12: Day 1




Day one of London Fashion week is traditionally a bit of a soft launch but in reality yesterday was as busy as I have ever seen it. Clearly the days of the privileged few having exclusive access to the shows are over and you know what? It’s all for the good of the industry. (more…)