Brand collaborations are the norm these days but boy do I cringe when some get it wrong! A great collaboration should make sense; the fit should be logical, not laboured and should retain the essence of both/all parties. Here’s a great example of a collaboration that works. Swedish leather brand Jofama has a long history in making aviator and biker jackets and has tapped Edwin to recreate one of its classics with an updated twist here and there. Said twists resulting in ‘The Airwoman’ jacket include a lush red silk lining, vintage rivets and a removable collar. Easy.
When I first saw this ad on a computer screen the impact didn’t really come across, but in its rightful place on the shiny pages of Vogue, it jumped out. I love the colour combinations and cinematic lighting – although *yawn* does Mariacarla have to be naked? (more…)
As much as we all love digital, there’s still nothing that beats holding that all-important Vogue September issue in your hands. And then devouring it page by page (a breathless flick through first, then a more considered pace of page-turning). (more…)