Brands

On Ralph Lauren’s 4D digital extravaganza and the importance of an engaging online experience




Have I mentioned my love for Ralph Lauren? In case you missed my past gushings, here’s a quick recap: the Anglo-American, preppie-ish aesthetic; the beyond beautiful Bruce Weber imagery; the ‘nothing bad could ever happen here’ lifestyle stores; oh and the quality product (i.e. my favourite, still-good-as-new boys navy blazer). (more…)



Google to launch Boutiques.com fashion site



On Wednesday, Google will unveil an exciting new fashion initiative which has already got the internet in a tizzy. Latest reports suggest it’s a curated etail site utilising the celebrity ‘get the look’ features common in most mainstream fashion publications. Influential fashion bloggers (is Susie Bubble one of them?) are reported to have also been invited to select pieces from brands like Oscar de la Renta, Tory Burch and Isaac Mizrahi to drive sales on the site. Curated fashion is certainly the way forward in fashion retail as we are bombarded with more and more choice. I can’t wait to see what Google has in store.

UPDATE: Read The New York Times’ take on Boutiques.com here



Margaret Howell’s limited edition satchels



I shouldn’t really be lusting after bags, having just taken delivery of a naughty little Celine tote, but what to do when PRs keep bombarding my inbox with treats like this? Margaret Howell‘s stealth satchels are beautifully made in England by Whitehouse Cox, a Midlands factory specialising in saddlery. The bags are made from vegetable tanned bridle leather which will soften and age with wear. Mmmm… *inhales dramatically*… you can just smell it, can’t you?

These bags are a limited edition, available in all stores in two sizes: £455 for the medium and £255 for the small.