Alongside the official London Fashion Week show schedule, there were all manner of extra curricular activities going on. My week kicked off with a breakfast at The Shop At Bluebird to launch Brazil Rising, a pop-up shop curated by Alice Ferraz. Alice is the owner of F*hits, Brazil’s super-blogger platform, but she’s something of a dynamo herself. (more…)
The last couple of months has seen a tipping point for multi-skilled digital creatives luxuriating in the limelight. Garance Dore has just collaborated with Kate Spade, as well as penning her first Vogue Paris column, as well as modelling in the Net-a-Porter campaign. (more…)
My first introduction to German etailer Zalando came via Uslu Airlines make-up. Trying to find an online stockist for some nail polish a year ago led me to this multi-brand site that also sells a mind-boggling array of international fashion labels. Now, alongside the likes of Equipment, Filippa K, Moschino and Sonia by Sonia Rykiel, it also boasts its own in-house line, Zalando Collection. To celebrate the launch of the second collection I was flown to Berlin to co-host an event with Amlul and Lesmads. (more…)
A few months ago, there was a big old hoo-ha when Fashion Editor at Large published a post about River Island’s blogger-inspired range. The range is part of the River Island AW12 collection and was presented during the press preview but there was a bit of an uproar from bloggers feeling they were being lumped together in a ‘blogger style’ of clashy prints and OTT ‘please-photograph-me’ accessories. The collection is now trickling onto the shop floor so to coincide, I emailed some questions to River Island’s brand director, Farida Kaikobad to find out how a high street brand puts its collections together in these crazy speedy-to-market times, how blogging and social media affects the brand and how that blogger range came about… (more…)
