London Fashion Week AW13: Day five highlights

London Fashion Week has flown by this season, partly due to the new menswear-free, five-day format, and partly because I’ve become much more focused. I’ve traditionally done as many shows as I can at LFW, but these days a) it’s impossible to see everything and b) it’s unnecessary. There are so many other ways to see collections without the battle of 9am starts and seating politics. Instagrams, Vines, live streaming and the almost-instant images uploaded on sites like Now Fashion and the genius GPS Radar app means you can get a pretty good sense of what’s happening without leaving your screen. (more…)

Disneyrollergirl 0 Comments Designers, Fashion shows, Technology E Tautz, James Long, London Fashion Week, Lucas Nascimento, Marques Almeida, Moda operandi, Mr Start, Ostwald Helgason, Roksanda ilincic, Simone Rocha, SPONSORED POST, Veja

17 February, 2013

London Fashion Week AW13: Day three highlights

Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. (more…)

Disneyrollergirl 1 Comment Beauty, Brands, Business of fashion, Designers, Events, Fashion shows, Magazines, Retail concepts, Trends accessories, beauty, fashion shows, Kite Eden, London Fashion Week, Nicole Farhi, Preen, SPONSORED POST, Topshop, trends, Whistles

17 February, 2013

On Amex, Foursquare and consumer interaction at London Fashion Week

Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Retail concepts, Technology Amex, Burberry, Foursquare, London Fashion Week, SPONSORED POST

2 September, 2012

Zalando Collection: The Blogger Apartment

My first introduction to German etailer Zalando came via Uslu Airlines make-up. Trying to find an online stockist for some nail polish a year ago led me to this multi-brand site that also sells a mind-boggling array of international fashion labels. Now, alongside the likes of Equipment, Filippa K, Moschino and Sonia by Sonia Rykiel, it also boasts its own in-house line, Zalando Collection. To celebrate the launch of the second collection I was flown to Berlin to co-host an event with Amlul and Lesmads. (more…)