James Long

London Fashion Week AW13: Day five highlights



London Fashion Week has flown by this season, partly due to the new menswear-free, five-day format, and partly because I’ve become much more focused. I’ve traditionally done as many shows as I can at LFW, but these days a) it’s impossible to see everything and b) it’s unnecessary. There are so many other ways to see collections without the battle of 9am starts and seating politics. Instagrams, Vines, live streaming and the almost-instant images uploaded on sites like Now Fashion and the genius GPS Radar app means you can get a pretty good sense of what’s happening without leaving your screen. (more…)



James Long for Topman drops any day now



This is the season of the super-sweater and there are none more super than James Long’s exclusive new knits for Topman. Suitably texture-clashy in keeping with the trend for smooth-meets-hairy jumpers, these seven British-made knits arrive in store and online on Monday 12th November. (more…)