Contrary to Tom Ford’s ‘keep it exclusive’ stance, it’s becoming more common for fashion followers to expect a preview of the new collections in some form or other. We already have the pre-show behind-the-scenes tweets (Pat McGrath is single handedly killing it with her menswear show tweets this week), but I’m also loving the revealing of the mood board – as seen in yesterday’s piece by Suzy Menkes on Kim Jones’ first collection for Louis Vuitton. (more…)
I don’t know why but I just don’t get Uniqlo. It’s a bit like M & S, everyone else raves about those fabulous finds but for me it’s Not Quite There. Yet even I have to hold my hand up and say its new T-shirt campaign rocks big time. UT is a new concept celebrating the T-shirt. Uniqlo has opened a concept store in Japan and enlisted a host of in-the-loop scenesters including Peter Saville, Gareth Pugh and Kim Jones to design a limited edition tee (yes, yawny idea but good choice of people). Not only that but king-of-cool Terry Richardson has been enlisted to shoot the tees which are modelled by the likes of Missy Rayder, Alison Mosshart and Terry himself. Now if that’s not fantastic marketing I don’t know what is.