Jo Malone London

BRAND NEW SMELLIES: JO MALONE LONDON, SHAY AND BLUE, AESOP



Jo-Malone-Wood-Sage-Sea-Salt

I’m literally drowning under new fragrance samples right now, but I’ve narrowed down my current three favourites that are launching this autumn. They’re all very different and I do admit to being swayed as much by the branding as the scent in some cases…


JO MALONE LONDON WOOD SAGE AND SEA SALT

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Like Burberry, Jo Malone London is very good at evoking that traditional romantic, slightly windswept Brit imagery. (more…)



Jo Malone X Calm & Collected X Selfridges #beautyproject



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Here’s a great three-way collab that marries experiential retail with personalisation and a hand crafted approach to design. Last week, Jo Malone London invited me to experience its pop-up screen printing studio hosted by creative collective Calm & Collected. The arty foursome have designed special graphic labels for five of Jo Malone London’s favourite scents (yay, Pomegranate Noir is in there!) and as an added bonus the guys are screen-printing complementary boxes to go with. (more…)



Beauty bits: Sephora’s social platform, upcycling Diptyque, Bobbi’s new foundation stick, the best lip balm ever…



SEPHORA’S SHOPPABLE INSPIRATION BOARD

Sephora-The-Beauty-Board

Done well, Sephora’s shopping platform could be a gamechanger. Launched two weeks ago, its new Beauty Board is a Pinterest-esque gallery of user-generated photos, which customers engage with, posting reviews, comments and tips. It’s what beauty forums do best, but this adds an all-important shoppable component and the ability to share widely on other platforms. With mobile’s increasing importance in syncing content with commerce, I imagine we’ll be seeing a lot more brands attempting similar feats. Read more here. (more…)



Beauty bits: Tom Ford’s first face palette, Sam McKnight hair accessories, positive beauty talk and Coca Cola nails



FIRST LOOK AT TOM FORD’S FACE PALETTE

Tom Ford face palette

Last week I met with the PR for Tom Ford Beauty, where she arranged all the latest spring lip and nail colours before me. Most exciting was a first look at the new (and first ever) Tom Ford face palette (above) due in April. Even the MD of the store we were in snuck over from his meeting at the next table to get a peek. In the pics below you can also just see the Lip and Cheek Shimmers (bottom right) which also land on counter in April. (more…)