etail

Introducing: Work Out Life



In the post-Olympics afterglow I’m sure there will be thousands of people catapulted off the sofa into a life-affirming fitness regime. If you’re one of them (I’m not…yet), this might help get the pulses pumping. Newly launched WORKOUTLIFE.com hopes to be a bit of a game changer in the fashion-sportswear space, simply because it doesn’t want to be slotted into one neat box. Founded by Rebecca Quade and with design headed up by Ebru Ercon (formerly of Hussein Chalayan for Puma and Stella McCartney for Adidas), WORK OUT LIFE is all about multi-tasking for the overlapping areas of life, so think working out, workwear and everything else.

With her background in high end sportswear (as well as working on New Power Studio, her own line, and a collab with Asos), Ercon has brought a knowledge of cut and quality tech fabrics together to produce a collection of handsome pieces that tick multiple boxes. My favourite pieces from the website are the tailored ‘Gigabyte’ cropped trousers, the ‘Sidelined’ gathered mesh skirt and ‘Get Sophisticated‘, the poshest cropped sweatshirt you’ll see this side of the catwalk. Quade, a former marketing pro, is keen for the website to be more than just a clothes shop, her vision is for a global portal to promote a healthy body image in the fashion space. For starters then, here’s a video of Bambi Northwood-Blythe looking divine while getting her yogi on…

www.WORKOUTLIFE.com



Shop report: Couturelab



There has been much talk lately about how the luxury retail landscape is changing and one person who is well ahead of the curve is Carmen Busquets. One of the original investors in Net-a-Porter who also backs other ventures including Moda Operandi, her current baby is Couturelab. (more…)



What the appointment of Harper’s Bazaar’s Lucy Yeomans as Net-a-Porter editor-in-chief means for the industry




Today has been a day of breathless retail-meets-media news. Net-a-Porter announced Harper’s Bazaar’s Lucy Yeomans as editor-in-chief of the etail site starting in April, with Jenny Dickinson (currently deputy editor of Elle) taking over her role as acting editor of Harper’s Bazaar. A few hours later came the news that fashion director Amanda Brooks is to leave Barneys New York due to a move to the UK with her husband and family. (more…)