etail

Q&A: Farfetch.com’s Jose Neves on his business beginnings, etail in emerging markets and multi-channel thinking



News just in: Farfetch.com, the curated marketplace for independent boutiques has raised $18 million of further funding to help growth in Brazil, Asia and America. Launched in 2008 by Jose Neves (originally a shoe designer and also the brains behind B Store and Swear), Farfetch works like an upscale high street where boutiques can spread their reach to customers in 100 countries. Jose agreed to answer some of my questions on his business beginnings, the challenges of etail in emerging markets and his multi-channel strategy… (more…)



The Financial Times on blogger influence and the commercial clout of online tastemakers



Much food for thought in yesterday’s FT article on the power of online tastemakers to shift product. Do also read the second piece on digital marketing agency Joyn* and French company Linkfluence which digs deeper into data analysis ( fyi ‘data’ is going to be one of the big watchwords for 2012).

[*Full disclosure: Disneyrollergirl is listed in the Joyn report and featured on their site]