Introducing: Work Out Life
In the post-Olympics afterglow I’m sure there will be thousands of people catapulted off the sofa into a life-affirming fitness regime. If you’re one of them (I’m not…yet), this might help get the pulses pumping. Newly launched WORKOUTLIFE.com hopes to be a bit of a game changer in the fashion-sportswear space, simply because it doesn’t want to be slotted into one neat box. Founded by Rebecca Quade and with design headed up by Ebru Ercon (formerly of Hussein Chalayan for Puma and Stella McCartney for Adidas), WORK OUT LIFE is all about multi-tasking for the overlapping areas of life, so think working out, workwear and everything else.
With her background in high end sportswear (as well as working on New Power Studio, her own line, and a collab with Asos), Ercon has brought a knowledge of cut and quality tech fabrics together to produce a collection of handsome pieces that tick multiple boxes. My favourite pieces from the website are the tailored ‘Gigabyte’ cropped trousers, the ‘Sidelined’ gathered mesh skirt and ‘Get Sophisticated‘, the poshest cropped sweatshirt you’ll see this side of the catwalk. Quade, a former marketing pro, is keen for the website to be more than just a clothes shop, her vision is for a global portal to promote a healthy body image in the fashion space. For starters then, here’s a video of Bambi Northwood-Blythe looking divine while getting her yogi on…
19 August, 2012 @ 11:52 am
I like this, the problem I have with most “exercise” clothes is that they don’t fit into my existing wardrobe. It’s annoying that to do anything athletic you have to go change into some specialist equipment that isn’t very “you”…
19 August, 2012 @ 2:45 pm
And can one buy her body on there too? Up until fairly recently, I was content to bung on baggy pants and an old tee shirt for the gym but, as I started to tone up, I found that actually, I wanted sweat wicking fabric, light vests and tight stretchy trousers that let you move. Who have I become! Stll, I don’t want to spend any massimo amount on sportswear – it could go on shoes!
21 August, 2012 @ 4:16 pm
I really think that the Olympics are motivating people to stand up and do something for their bodies! It always motivates me at least :). I like the different styles of sportswear!
22 August, 2012 @ 10:09 am
I’m confused about this concept. Who was it that says they want to wear their sweaty smelly work out clothes to other places once finished their work out?
22 August, 2012 @ 10:14 am
Thanks for the comments. Rachel I guess it’s not so much about literally wearing things from one activity to the other, just having flexible clothes that multi task as and when you want them to.