I have a soft spot for Max Mara. In my first job, I had a favourite Max Mara black coat that made me feel very grown up and stealth-chic (until it was swiped off the back of a chair from Costa coffee in Broadwick Street as I sat in a meeting across the road from my office at The National Magazine Company). It was the era of understated, 90s style and a Max Mara coat conferred a certain minimalist sophistication mixed with style anonymity.
“It’s about the logic of a man’s wardrobe, but for women,” (more…)
Thanks Keep it Chic for the heads-up on Vanessa Seward’s book.
The Gentlewoman’s Guide is Seward’s take on fashion and style from a shy girl’s perspective, which I totally relate to. Born in Argentina, educated In London and living in Paris, the designer and artist tells WWD, “I’m fascinated by all this kind of English, Anglo-Saxon culture, which actually French people sometimes don’t understand at all. It’s just like all the understatement thing or the self-deprecation. I do it all the time, because it’s a kind of twist. It’s also a good shy person’s armor.” (more…)
Male gaze fashion is a bit of a snooze these days but I’m making an exception for Saint Laurent Resort 2022’s rigid denim tailored suit, because I really want these jeans. Maybe the micro bag as well. See it all here… (more…)
“There is a sense of growing ennui among influencers and brands. Celebrity is key to having those big moments that will live much longer than just an Instagram Story, as is working to place your brand in something that feels part of a cultural zeitgeist or nostalgia for millions. Beloved TV personalities from shows like ‘Dynasty,’ ‘Gossip Girl’ and ‘Sex and The City’ inspire nostalgia in generations while capturing new ones, so this intergenerational and international reach is incredibly attractive.”
Communications consultant, Alexandra Carello, WWD
This is an interesting feature in WWD describing the apparent fatigue with polished Instagram content and highlighting the shift to ‘cultural pioneers’, professional experts and social activists. It also flags the success of product placement in recent style-setting shows like Emily In Paris, The Undoing (featuring the Métier bag*, above and below) and Gossip Girl. (more…)
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