Is an edit of OG vintage pieces enough to make Banana Republic relevant again?

I’m slightly obsessed with all these MOR American companies trying to make themselves great relevant again. After J Crew’s appointment of Noah’s Brendon Babenzien and Gap’s new Yeezy Gap partnership, Banana Republic just launched its latest initiative, a delve into its heritage and a refresh of brand perception.
Last Thursday it launched BR Vintage, a 225 piece curation of original Banana Republic safari jackets, khakis, baggy military shorts and tees from the 80s to early 2000s. The vintage collection was available online, with the Flatiron flagship store selling an additional selection available in-store only. It sold out within days (more…)



“It was completely non-establishment in the sense that the normal news, fashion media, major music entities, had no part in it at all. It was a time when the culture was being made by the kids that were living it. I think that was what was one of the most special things about it, that it was a self-generated, sort of self-owned culture.” 