17 February, 2013

On Amex, Foursquare and consumer interaction at London Fashion Week

Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Retail concepts, Technology Amex, Burberry, Foursquare, London Fashion Week, SPONSORED POST

16 February, 2013

London Fashion Week AW13: Day one highlights

Bam! That’s the sound of London Fashion Week going off with a bang. Well it did for me, because my first show was London College of Fashion’s MA show – its first as part of LFW. The show was edited to the ten strongest collections, of which my favourite was from Na Di, a menswear graduate whose punchy printed tailoring mashed up traditional references with hiphop attitude. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Designers, Events, Fashion shows, Menswear, Retail concepts, Technology accessories, AW13, Benedetta Bruzziches, Felder Felder, LFW, London College of Fashion, London Fashion Week, Manolo Blahnik, Topshop

15 December, 2012

Fashion and tech: Frends jewellery headphones

It’s only just dawned on me that headphones have become a fashion thing. Recently I’ve been bombarded with press releases about ‘designer’ headphones, why I don’t know as I have zero interest in them. I guess it taps into the wearable technology trend so maybe I should pay more attention. (more…)

Disneyrollergirl 4 Comments Design, Shopping, Technology, Trends accessories, design, Frends, jewellery

19 October, 2012

The third industrial revolution: On 3D printing and its impact on the fashion industry

Five months ago, BON magazine commissioned me to write about 3D printing and its potential impact on the fashion industry. The best bit was researching it (with some great help from Jen Eleto). I got some incredibly generous insights from the likes of Dutch product designer Sjors Bergmans who made the first wearable 3D printed shoes, Chris Norman, CEO of 3D printing company Kraftwurx, and Peter Hill who runs the fashion digital studio at London College of Fashion. During my interview with Ron Arad, he disappeared to unearth some 3D printed earrings from the back office of his studio. They were made nine years ago – “the first 3D printed consumer accessories”, according to him.

I also spoke to legal expert Kenneth Mullen and commercial strategy consultant Ceci Guicciardi to get their views on how the ease of 3D printing in future will affect copyright laws, while LCF’s Peter Hill even let us use the LCF 3D printers to make some possible designer ‘fakes’ – with interesting results. (Conclusion: it’s early days for this technology but it’s developing fast.) The article has just been published and has had a good response. Some people are calling 3D printing the third industrial revolution, but if you still think 3D printing in fashion means creating 3D textures on a T-shirt, then maybe you need to go to 3D Printshow at The Brewery in Clerkenwell this weekend. (Admission is £19.95 and boooking is advisable. Info here.)

The full article can be found in BON magazine, out now…