Technology

Guest report: Techno Sports-luxe – a triangulated trend where streetstyle and high fashion dovetail with a sports vibe



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A NEW COLUMN: ‘ASK ALISON’ BY DRG CONTRIBUTOR, ALISON BISHOP

Sports-luxe is back into the fashionista psyche, judging by the recent round of SS14 catwalks, but this time around it’s infused with a tech-enhanced performance.

In London, Stella McCartney showcased her new performance-fabrics focused range for Adidas ‘to inspire women to get their sweat on’. From spinning to aerial yoga, the collection integrated sustainable textiles and lightweight breathable outerwear into a more dynamic offer. (more…)



M&S techno tights and other innovations



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While there has been a lot of buzz around the M&S ad campaign and its infamous pink coat, there are other less shouty things going on in the store. Fabric innovation has always been a core M&S property and its lingerie department has been busy incorporating a whole bunch of solutions-based tech and design into its offer.

Such as its Hi Heel tights. No, not tights that have heels – that would be preposterous – but hosiery to wear with high heels. These tights (that come in a variety across sheers and opaques, £6-£15) have an integrated foam cushion to cup the ball of the foot, promising pain relief to fashionistas running around in 5-inch Loubs all day. (more…)



Last Call: The Future Is Here at The Design Museum



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Eek, I’m way behind on my exhibition reports. OK, if you have any interest in the future of product and fashion design, or even art, then scrap all weekend plans and get thee to Shad Thames. For this weekend is the last weekend for the wonderful eye-opener that is The Future Is Here at The Design Museum. (more…)



Watch DVF’s shoppable Google Hangout here



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SO this is the DVF shoppable Google Hangout. It happened in the middle of last night hosted live by Diane Von Furstenberg and Lucky Magazine’s Eva Chen and attended by six fashion fans, plus beauty vlogger Michelle Phan. It’s similar to the hangout that Donatella Versace did for Versus, in that is has a host interviewing a designer about the collection. But this one’s different because it’s shoppable. So kind of like QVC?

It’s very detailed, with Diane giving quite a lot of background and information to the collection. But aside from talking about the collection, the Hangoutees (what do you call Hangout members? Hangouters? Hanger-outers?) ask Diane about being an entrepreneur, style confidence and dealing with haters. If you’ve even seen DVF give a talk, you’ll know this is highly watchable.

If you’re not on Google Plus, it’s quite easy to join up. (And if you do, please do follow my page at Plus.google.com/+Disneyrollergirl?) If you’re interested, read my Google Plus post here to find out how it all works and what the deal is with Google Hangouts.