M&S techno tights and other innovations
While there has been a lot of buzz around the M&S ad campaign and its infamous pink coat, there are other less shouty things going on in the store. Fabric innovation has always been a core M&S property and its lingerie department has been busy incorporating a whole bunch of solutions-based tech and design into its offer.
Such as its Hi Heel™ tights. No, not tights that have heels – that would be preposterous – but hosiery to wear with high heels. These tights (that come in a variety across sheers and opaques, £6-£15) have an integrated foam cushion to cup the ball of the foot, promising pain relief to fashionistas running around in 5-inch Loubs all day. (more…)
