“We [the brands] don’t actually know what ‘nude’ is. We can take a stab at a range of colors, but we have no idea what the distribution of skin tones is. What are the Pantone shades that are important, and how do you transfer those from Pantone into fabric dyes from rayon to cotton to cashmere?”
Toby Darbyshire, CEO of bodywear brand, Heist on facing the challenge of skin-toned hosiery, Lean Luxe
WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Isabelle Martin Fellu for Heist Hosiery
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While there has been a lot of buzz around the M&S ad campaign and its infamous pink coat, there are other less shouty things going on in the store. Fabric innovation has always been a core M&S property and its lingerie department has been busy incorporating a whole bunch of solutions-based tech and design into its offer.
Such as its Hi Heel™ tights. No, not tights that have heels – that would be preposterous – but hosiery to wear with high heels. These tights (that come in a variety across sheers and opaques, £6-£15) have an integrated foam cushion to cup the ball of the foot, promising pain relief to fashionistas running around in 5-inch Loubs all day. (more…)