positive fashion

Positive fashion: For Days and the circularity of everything



For Days circularity business model

‘Circularity’ is a word that has been doing the rounds (lol – no pun intended) for a while and we’re going to be hearing it a lot more. Example: For Days, the subscription based, ‘closed-loop’ T-shirt company that lets you return its worn-out tees in exchange for a new one, then upcycles the spent fabric into new yarn.

For Days recently received $2.7 million in funding and is starting to licence its business model to other start-ups. (more…)



Positive fashion: Milena Silvano



Milena Silvano reversible coat

Take cover people, we’re being threatened with a second coming of the Beast from The East. Or maybe just cast your eye in the direction of Milena Silvano. This Somerset-based brand just appeared on Vogue.com, showcasing its rustic reversible jackets made from vintage and deadstock patchworked shearling. (more…)



Positive fashion: Liass underwear



Liass underwear

Thanks We Make It Last for the heads up on this comfy knickers brand, Liass. (Cos if there’s one time you need your comfy pants, it’s now).

It’s actually the bras I like most; simple sporty bralets made with eco fabrics like recycled polyester/spandex (upcycled from plastic bottles) and soy/organic cotton (a biodeagradable fabric made from the hulls of soybeans), manufactured in New York. (more…)



Positive fashion: inside the Maiyet Collective pop-up



Maiyet Collective pop-up Juta shoes

Art, fashion and retail had a very cosy relationship last week. In particular, I discovered an ambitious London pop-up concept – with a difference. As the cashed-up art-fashion crowd descended on the city for Frieze Week, positive impact brand, Maiyet launched its monthly pop-up, Maiyet Collective in Conduit street.

It’s quite the insidery affair, hidden on the first floor of a new private members’ club with little chance of passing trade, plus it’s only open three days a month. But what a fabulous surprise when you venture inside. (more…)