Brands

Just dropped: Agyness Deyn for Dr Martens SS13



Just arrived at Dr Martens… this new collection by Agyness Deyn. This time, her inspiration was Harajuku, hence the chunky naive sandals, Minnie Mouse bows and loveheart motifs. I’m glad to see that Dr Martens has hit its stride in recent seasons, aligning itself with the modern heritage movement and successfully catering to old and new customers (the stores in Westfield Stratford and Carnaby Street are pitch perfect). (more…)



LFW trend report AW13: Model mania at Topshop and Burberry



Being a catwalk model must be the best fun these days; you simply never know what you’re going to be asked to do. From Mulberry’s dogwalkers, to Matthew Williamson’s close-up Vine videos, to Topshop Unique’s model cams and Burberry’s #Beautybooth, there’s so much interactive fun to be had at the shows. Before I left for yesterday morning’s first show, I caught Topshop’s Google+ video of Cara Delevingne doing a circuit of the Topshop Unique runway with a vídeo cam stashed in her handbag. (more…)



London Fashion Week AW13: Day three highlights



Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. (more…)



On Amex, Foursquare and consumer interaction at London Fashion Week



Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. (more…)