Business of fashion

How influential are fashion influencers?



Caroline-Issa-to-create-collection-Nordstrom

There’s an interesting shift going on in fashion right now, that Fashionista summed up quite succinctly. It’s all about those stylish women whose job descriptions you can’t quite put your finger on because they morph so readily from one thing into another. It all stems from street style though, a certain fashion insider with a certain look, who gets a following on blogs then on her own Instagram (it’s usually a ‘her’) and then… lands her own collection. (more…)

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On Louis Vuitton and creativity in advertising



Louis-Vuitton-Fall-Winter-2014-Campaign-charlotte-gainsbourg 1

I’ve finally seen the much talked-about Louis Vuitton ‘series 1’ ad campaign on a printed page and my favourite images by far are the ones of Charlotte Gainsbourg by Annie Leibowitz. Which surprised me as I expected to be more excited by Juergen Teller and Bruce Weber. I love Gainsbourg shot in an artist’s studio setting (whose, I wonder?*) but mostly it’s the muted, moody lighting. It feels personal, warm and portrait-y where the others feel like fashion shoots. (more…)

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Brand lessons: Gail Federici



Print

A while ago I was invited to tea at Claridges to meet Gail Federici. Although I’ve cut down on the meet-and-greets, I couldn’t pass up the opportunity to grill this dynamic beauty pioneer on the rise of female entrepreneurs and the very modern culture of self-branding. (more…)

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