1 August, 2014

On Louis Vuitton and creativity in advertising

I’ve finally seen the much talked-about Louis Vuitton ‘series 1’ ad campaign on a printed page and my favourite images by far are the ones of Charlotte Gainsbourg by Annie Leibowitz. Which surprised me as I expected to be more excited by Juergen Teller and Bruce Weber. I love Gainsbourg shot in an artist’s studio setting (whose, I wonder?*) but mostly it’s the muted, moody lighting. It feels personal, warm and portrait-y where the others feel like fashion shoots.

On that note, here’s an excellent WWD article about the state of creativity and controversy in fashion advertising. It’s a long but though-provoking read for anyone who works in fashion or advertising.

*UPDATE: According to Vogue, Gainsbourg was shot at both Ellsworth Kelly’s Spencertown studio and Brice Marden’s place on the Hudson River…

Disneyrollergirl Ad campaigns, Brands, Business of fashion, Photography, Trends ad campaigns, Annie Leibovitz, AW14, best fashion blog, Brice Marden, Charlotte Gainsbourg, Ellsworth Kelly, Louis Vuitton, wwd