On Louis Vuitton and creativity in advertising
I’ve finally seen the much talked-about Louis Vuitton ‘series 1’ ad campaign on a printed page and my favourite images by far are the ones of Charlotte Gainsbourg by Annie Leibowitz. Which surprised me as I expected to be more excited by Juergen Teller and Bruce Weber. I love Gainsbourg shot in an artist’s studio setting (whose, I wonder?*) but mostly it’s the muted, moody lighting. It feels personal, warm and portrait-y where the others feel like fashion shoots.
On that note, here’s an excellent WWD article about the state of creativity and controversy in fashion advertising. It’s a long but though-provoking read for anyone who works in fashion or advertising.
*UPDATE: According to Vogue, Gainsbourg was shot at both Ellsworth Kelly’s Spencertown studio and Brice Marden’s place on the Hudson River…
1 August, 2014 @ 6:54 pm
Great shots! They feel so intimate which is a rare thing for a fashion campaign. I’m going to bookmark the linked article and read it when I have more time <3
4 August, 2014 @ 11:32 am