Alongside the official London Fashion Week show schedule, there were all manner of extra curricular activities going on. My week kicked off with a breakfast at The Shop At Bluebird to launch Brazil Rising, a pop-up shop curated by Alice Ferraz. Alice is the owner of F*hits, Brazil’s super-blogger platform, but she’s something of a dynamo herself. (more…)
Here’s a little backstage beauty nugget I found out recently. See that backstage beauty station? See those hairspray-like cans wrapped in parcel tape? That’s a little known secret of fashion shows. When big beauty brands sponsor shows, they want their and only their branding in the backstage shots. So MAC doesn’t want a stray Lancome mascara wand in view at a MAC-sponsored show and Toni & Guy doesn’t want a can of Elnett upstaging its products if it’s paying for exclusive endorsement. All well and good, but it seems there’s an understanding that sometimes X product is the only one that will do for X star hairdresser. So the solution is to cover it in gaffer tape to disguise the branding. In fact, some say that Toni & Guy’s black-clad Label M product packaging was so designed to mimic the gaffer-tape look I just described. Who knew?
[Image: Grazia Daily/BaByLiss]
ESSIE’S NEW COLOURS
Essie’s Fall 2012 collection is about to drop on BeautyBay.com. My favourite shade is this bewitching bottle green called Stylenomics, which will look gorgeous against any shade of pink. The cube of four minis will retail at £11.95 and the single bottles £8.50
Aerin Lauder’s own-name beauty brand was never going to be a low-key launch but the product itself is an unflashy as it gets. OK, the gilded compact packaging is something you’ll want to show off at the table, but the contents are purely functional, in the best possible way, of course. (more…)
