10 September, 2013

Join me this LFW on Google Hangout for a live Max Factor make-up lesson

Max-Factor-Google-hangout-LFW

Looking forward to London Fashion Week? Here’s something I hope will grab you. On Friday 13th September, I’ll be hosting a live make-up lesson on Google Hangout with Max Factor to help launch its Whipped Crème foundation. In the morning I’ll be tweeting up a storm backstage at Felder Felder, then post-show, snatching the make-up from the hands of Max Factor make-up artist Mel Arter and delivering them to Max Factor make-up artist Caroline Barnes at our Google Hangout*. We will be joined by P&G’s Dr Sarah Vickery, Felder Felder’s Isabelle Domier and hopefully…you. (more…)

Disneyrollergirl 0 Comments Beauty, Brands, Events, Fashion shows, News, Technology Felder Felder, Google Hangouts, Google Plus, London Fashion Week, make-up, Max Factor

10 September, 2013

On BRIT Rhythm and Burberry’s beauty strategy

If you’re interested in the business of fashion (and indeed The Business Of Fashion), then Imran Amed’s interview with Burberry CEO Angela Ahrendts is one of the best things you can read this month.

Burberry recently bought back its beauty license from Interparfums, which means it will now produce and market all its make-up and perfume in-house. Its new BRIT Rhythm mens fragrance just launched and Ahrendts talks about the strategic moves behind the product and promotion. Such as dressing Sienna Miller and Cara Delevingne in rock chick-y Burberry studs for the Met ball to seed the aesthetic in our minds ahead of time. (more…)

Disneyrollergirl 1 Comment Beauty, Brands, Business of fashion Burberry, Business of Fashion, Cara Delevingne, fragrance, Karlie Kloss

5 September, 2013

It’s here: MAC X Antonio Lopez

Antonio-Lopez

Today’s the day! MAC’s Antonio Lopez palettes are out and aren’t they stunning – inside and out.

The lids are decorated with Lopez’ famous illustrations and the palettes contain lip, eye and face colours. Also in the collection are make-up bags, a powder/blush brush and a mirror. They go on counter and online today.

MAC X Antonio Lopez lip palettes
MAC-Antonio-Lopez-lip-palette-£25-00 (more…)

Disneyrollergirl 2 Comments Beauty, Design, News, Shopping Antonio Lopez, beauty, collabs, fashion illustration, MAC, shopping

4 September, 2013

Charlotte Tilbury make-up: despatches from the shop floor

“Walk away now! Or you’ll have no money left!” These words were uttered only half jokingly by a customer stocking up with goodies at the brand new Charlotte Tilbury counter at Selfridges. Only hours old, the counter (there are two actually) was heaving with the curious and the product-hungry on a Monday afternoon.

This isn’t the first high profile make-up artist line launch but it is a biggie for the UK market. And this is how things are done these days. It’s not enough to be a ‘celebrity make-up artist’ now (what make-up artist doesn’t do celebs?), you need to be a high profile personality in your own right. So Youtube tutorials, magazine-quality blog, highly engaged social media following are all a given. And this is something Tilbury does really really well. (more…)