Beauty

My-Wardrobe meets Max Factor



Here’s a clever fashion-meets-beauty promotion to take advantage of. My-Wardrobe has hooked up with make-up artist Caroline Barnes and Max Factor to give away a handpicked Colour Elixir Lipstick with selected AW dresses sold between 25th October and 1st November. The special lipsticks (which were previewed by Pat McGrath at the Gucci AW11 show – remember that delicious Mulberry lip?) have been specially colour-matched by Barnes within seven season-appropriate shades.

I was sent a few samples and have been wearing Ruby Tuesday for the last week, brushing on two coats, blotting to a stain, then diluting the effect further with Blistex lip balm. You know how hard it is to get that ‘perfect red’ but this one has come pretty close so I’ll keep on using it.

What I really like though is the  co-branding of this exercise. My-Wardrobe doesn’t sell make-up but this is a simple strategy to engage with beauty-lovers in a useful and novel way (plus the lipsticks are free! Who wouldn’t love that?). Earlier this year, My-Wardrobe did a similar hook-up with OPI, showing off the new summer wedges with OPI’s nail colours in an attention-grabbing editorial.

Anyway, there’s only two days left to take advantage of the offer so if you want in,  pick a dress and expect a free lipstick in your package…



Buy it now: Selfridges Lancome miniatures advent calendar




Remember the super duper beauty advent calendar from Selfridges that the blogersphere went mad about at ‘Christmas in July’? Well it’s on sale now. Containing a ‘best of’ mix of miniature products including a YSL Rouge Pur Couture Mini lipstick, a 30ml Kiehl’s Crème De Corps and a 2ml Lancome Hypnôse Classic Mascara (and we all know Lancome’s mascaras are the best), these won’t stick around for long.

Buy Selfridges beauty advent calendar here

I also think these Lancome beauty crackers are a genius idea and perfect for a girly Christmas lunch. Six crackers contain Génifique 7ml, Visionnaire 7ml, Bi–Facil 30ml, L’Absolu Rouge Mini, Juicy Tube 7ml, Hypnôse Mascara Mini, a festive hat and a beauty tip – not bad for £38. (No word if Chanel will ever do something similar but one lives in hope.)

Buy Lancome beauty crackers here