Ad campaigns

Bottega Veneta x ASAP Rocky pre-Spring 2024



Asap Rocky Bottega Veneta pre-Spring 24 1

Bottega Veneta just dropped an ad campaign featuring ASAP Rocky in paparazzi photo mode. As in, the brand licensed actual pap images of him out and about wearing Bottega from Getty Images and stuck its logo on top.

Controversial, but I think it’s genius. Probably because it’s so unexpected from Matthiu’s Blazy’s straight-laced Bottega. But also because it fits with Bottega’s recent on-the-street vibe. (more…)



Follow a stylist



Suzanne Koller T Magazine Keizo Kitajima

Influencers, schminfluencers! If you want styling ideas, better to follow the stylists.

Compared to photographers, the best in the biz are still fairly elusive on Instagram (where are you, Joe McKenna?!) but once you locate them, they’re worth checking in with. They tend to repeat their tricks across the brands and publications they work for, so it’s easy to see all their ideas and influences in one place. (more…)



40 years of Joseph and their famous handknit sweaters



Joseph handknit sweater and 1980s ad campaign

1983 was a monumental year for fashion. Why? So many reasons but in particular, it was the launch of Joseph*. A key influence on 80s and 90s fashion, Joseph Ettedgui was a knitwear and retail innovator whose fabulous contemporary stores, buying nous and ad campaigns were both timeless and of the moment. (more…)



Gentlewoman style: Peter Do x Banana Republic



Peter Do x Banana Republic AW23

“I feel like the industry is going through sort of a collaboration exhaustion, and I didn’t want to add any more to that conversation if I didn’t have anything new to say. If we do this, I said, we have to do it in a way where we don’t sacrifice any design integrity…After visiting the stores, I realized the quality is really amazing.”
Peter Do, Vogue.

The Peter Do x Banana Republic collab sounds promising doesn’t it? While we await his debut collection for Helmut Lang at NYFW next month, we’re being teased with this capsule Banana Republic semi-reveal, which lands in October. (more…)