My T-shirt for Marc Cain SS14
A few months ago I was invited to design a T-shirt for Marc Cain SS14 along the theme of ‘Pink… From Paris to Tokyo’. I’ve never designed a T-shirt before but one of the suggestions was a collage, so I didn’t need to be asked twice.
I decided to focus on stamps and ephemera from my scrapbooks but I had to improvise a little (a lot) as I didn’t have as much French and Japanese material as I imagined. And then it transpired that stamps aren’t as copyright-free as I thought they were so there was a lot of trial and error. Zut alors! But that’s the creative process, right? I initially wanted a unisex, surfy-skaty shaped tee with a bubblegum pink background and an allover print, but the end result is a lot cleaner and more commercial. Here’s a peek at my creative journey…
