One of the things I love about watching the shows is sussing out the styling. The bigger brands use the best stylists in the biz to tell the ‘story’ of the collection and show how the clothes can be worn, something you’re just never going to get from seeeing pieces hung on a rail. Those Prada tabi socks, the Dries Van Noten layers, the white sunglasses at Rochas, they’re all trends waiting to be translated to the street that will help the designers sell even more of their wares and chances are, those ideas come from the stylist. (more…)
I’m convinced that eyewear is going to be the fashion category with the most possibilities for future tech innovation. While I’m not quite sure what’s happened with Lady Gaga’s Polaroid camera glasses, we’re already starting to see an emergence in 3d printed eyewear, but let’s put that aside for now.
This week it’s all about Google Glass, thanks to Diane Von Furstenberg’s NYFW collab with Google. When she took her bow on the catwalk with Google’s co-founder Sergey Brin on Sunday, she was wearing one of the colour-coded eye-pieces. Turns out each Google Glass houses a chip in its frame which was able to record the preparations and goings-on of show day. The final video is here to see and I have a feeling we’ll be seeing a lot more of Google Glass technology…
Last season Topshop took the chance to turn London Fashion Week into a shopping opportunity. This season, Ebay is jumping in with an online pop-up shop to support Henry Holland. As part of the British Fashion Council’s Fashion Forward initiative, Ebay is supporting Mary Katrantzou, Louise Gray and House of Holland with sponsorship, as well as live-streaming their SS13 shows on its Style Collective blog (where – ahem – you can also read some of my fashion musings). As a logical tie-in, it’s also selling an edited selection of House of Holland AW12 on Ebay.co.uk from today until 18th September, with each purchase sent out with a pair of Henry Holland’s phenomenally popular tights.
Gotta say it, this is a great example of 360° thinking; a neat way to bring the buzz of LFW directly to fashion-hungry shoppers while driving sales to Ebay and House of Holland. OK, you can’t buy the SS13 collection straight off the runway (to my knowledge) but maybe we’ll get that by next season.
Will you be buying?
As I mentioned the other day, I’m all over the current crop of female designers who make functional-but-beautiful clothes for women. 24/7 clothes you can whizz around in for meetings and appointments, but that also scrub up well for evening with a switcheroo of shoes and jewellery. (more…)