It’s been raining for three days solid and I can barely drag myself out of the house. No matter though, as I work from home and luckily for the likes of people like me, there’s a whole new fashion and lifestyle category designed to cater just for us.
It’s not pyjamas, it’s not tracksuits (god forbid), but it is cosy and comforting for the work-from-home and namastay-in-bed brigade. So let’s hear it for the ‘Homecoat’ from Offhours, a padded kimono-esque wrap coat to envelop yourself in while doing Headspace meditations on the balcony, or cranking out your investor deck on your daybed. (more…)
One of this year’s inescapable lifestyle trends has been for stressed out, cash-poor millennials to stay home rather than go out. Which means the money they do have gets spent on small pleasures like scented candles, cute lighting, superior bedding and sheet masks aplenty. Vox unpacks the story in detail here. The TLDR is that – as with any emerging grassroots movement – commercial brands have been quick to hop on this gravy train, with the so-called ‘homebody economy’ spawning all manner of businesses catering to the #Namastayinbed brigade.