7 April, 2019

The DRG Style Index: Gentle Monster X Huawei, Patagonia, The Face, Lululemon and more

Here’s the latest DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

GENTLE MONSTER X HUAWEI WEARABLES
Gentle Monster Huawei
Just when you thought ‘wearables’ had died a death, up pops a new slew of tech-cessories. This time they hinge on audio-enabled eyewear, rather than screen-centric devices. Example: Bose’s Bluetooth-enabled audio sunglasses, which contain a microphone and speakers to cut down on screen time. And Gentle Monster’s collab with Huawei (above), which does the same thing. (more…)

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11 December, 2018

Trend report: Namastay in bed

One of this year’s inescapable lifestyle trends has been for stressed out, cash-poor millennials to stay home rather than go out. Which means the money they do have gets spent on small pleasures like scented candles, cute lighting, superior bedding and sheet masks aplenty. Vox unpacks the story in detail here. The TLDR is that – as with any emerging grassroots movement – commercial brands have been quick to hop on this gravy train, with the so-called ‘homebody economy’ spawning all manner of businesses catering to the #Namastayinbed brigade.