It takes a lot to get me to an 8.30am press launch, but the addition of seven new boutiques to the Harrods Salon de Perfums did the trick. Joining the original ten boutiques, this 6th floor haven is a destination for serious scent seekers.
Let’s talk personalisation and experience, two big lifestyle trends that are a gift to luxury retailers. At Harrods they’re expected by wealthy overseas customers, who demand excellence and uniqueness from every visit. With bricks and mortar retail struggling overall, it’s the ‘wow’ experiences that get people talking and – crucially – returning for more. (more…)