It’s all about designer denim collaborations at the moment. Hot on the heels of J Brand X Simone Rocha comes this collection from OTHER X Lee. To celebrate 125 years of Lee Jeans, the brains behind OTHER Shop have created a ten-piece collection of dip-dyed, fray-edged, embroidered and scribble-printed denim and jersey-wear, affordably priced from £45 to £125. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. SHINOLA – ACTING SMALL, THINKING BIG
Shinola’s been in the news a lot lately since it opened its rather lovely little London store on Newburgh Street. What’s most enlightening is the quietly savvy strategy behind it. For instance, who knew that the brains behind it all is Tom Kartsotis who also founded the mass market watch retailer, Fossil? His approach of creating a story around the manufacturing and people of Detroit has helped imbue the two-year-old watch-and-accessories brand with a romance that really resonates with customers. (more…)
There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. (more…)
Oooh here’s a clever move from Farfetch. It’s just rolled out a new Click & Collect service, whereby you can order from one of its international indie retailers but instead of having your order sent to your home or office, you can pick up from another of its retailers located more conveniently to you. With over 100 boutiques currently taking part globally, this could potentially be a real game changer. (more…)
