45R

Secret shopping: 45R arrives in London



45R Brook Street london

Japanese slow fashion brand, 45R has just opened its London outpost at 6 Brook Street, selling its cult denim, lived in knits and quilted outerwear. The Americans may be the originators but the Japanese are experts at producing artisan-quality denim that you’ll keep for years. (At 45R they hover between £350 and £800 which gives you an idea of the level of quality we’re talking about.) (more…)



Are expensive jeans worth it?



Toogood denim

Jeans. So utilitarian. So egalitarian. Yet so bloody difficult to nail! Are expensive jeans worth it? Should you pay more then £100 for a pair? Surely denim is considered a workwear fabric, ergo it should be cheap as chips. Yes, but no.

There’s denim and then there’s denim. Japanese denim is beautiful – dense, dark, rigid but made in Japan so relatively expensive. Stretch denim to me is not really denim. (It’s usually cheap and prone to sagging, and don’t get me started on jeggings.) And modern mass produced denim is nothing compared to vintage denim. (more…)