5 May, 2013

Beauty social networks ‘are a marketer’s paradise’…

I often trawl The Fashion Spot forums to research new fashion ad campaigns and magazine editorials but I’m not so well up on the beauty forums. The New York Times has an interesting piece on beauty review sites like She Said Beauty and Pampadour, which let consumers talk to each other about beauty products before they buy. Sephora’s beauty network, Beauty Talk gives its super-users advance info on new products which is a nice perk as well as a good way to keep them contributing to the site (unsurprisingly, Beauty Talk members spend more money on the site than regular customers). Read the story here…

Disneyrollergirl 0 Comments Beauty, Online shopping beauty, New York Times, retail concepts, Sephora, social media

2 May, 2013

Buy it now: How Moda Operandi is monetising the Met Ball

Right, now that Vogue Festival is out of the way, the next Vogue event to diarise is the Met Gala, coming on 6th May. Especially if you’re a celeb-loving fashion fan. The red carpet arrivals at the Costume Institute benefit will be livestreamed next Monday at 7pm EST on the Moda Operandi, US Vogue, Samsung and Metropolitan Museum of Art websites. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Design, Events, News, Online shopping, Retail concepts, Shopping, Trends celebrities, etail, exhibitions, Givenchy, Hussein Chalayan, Met Ball, Moda operandi, pre-tail, punk, retail concepts, Rodarte, shopping, Thom Browne, Vivienne Westwood

23 April, 2013

New Russian talent at Avenue32

It’s been around for less than eighteen months but Avenue32 is powering along in its quest for etail market share. It prides itself on scouting new talent, not least from further afield than ~~St Martin’s~~ London, New York and Paris. This is an interesting video spotlighting three of its Russian designers – Vika Gazinskaya, Vassilisa and Vilshenko (The sound quality’s not great but stick with it). (more…)

Disneyrollergirl 0 Comments Brands, Designers, Online shopping, Shopping Avenue32, design, etail, Russia, shopping, Vassilisa, Vika Gazinskaya, Vilshenko

21 April, 2013

Buy it now: my edit for Other Shop

Do you know about Other Shop? Oh yes you do, it’s the store formerly known as B Store. But that’s no more and in its place on Kingly Street we have a brand new entity, comprising a shop of lovingly-chosen goodies (many by new-to-market designers), an online store, plus an own label with a DRG-friendly unisex aesthetic – fittingly called ‘Other’.

And oh look, I’ve done a guest edit for them! Some of the names sold at Other Shop are well known (in fact, owners Matthew Murphy and Kirk Beattie have nurtured many of them from the start). Examples: Peter Jensen, Christophe Lemaire, Our Legacy. Others are recent graduates or just not very shouty brands. (more…)