21 April, 2013

Buy it now: my edit for Other Shop

Do you know about Other Shop? Oh yes you do, it’s the store formerly known as B Store. But that’s no more and in its place on Kingly Street we have a brand new entity, comprising a shop of lovingly-chosen goodies (many by new-to-market designers), an online store, plus an own label with a DRG-friendly unisex aesthetic – fittingly called ‘Other’.

And oh look, I’ve done a guest edit for them! Some of the names sold at Other Shop are well known (in fact, owners Matthew Murphy and Kirk Beattie have nurtured many of them from the start). Examples: Peter Jensen, Christophe Lemaire, Our Legacy. Others are recent graduates or just not very shouty brands. In fact, what I love about Other and Other Shop is its confident but subtle approach to design and style. Look at the Other Patti shirt, the AWAI camera bag, or even the Sophie Hulme clutch and while some pieces are more recognisable than others, nothing screams ‘fashion’, ‘on trend’ or ‘so in it’s out’. And that’s good, no?

Check out my picks below or take a shortcut by clicking this link to my Other Shop edit…

The perfect tomboy Patti shirt for summer…