Fashion show secrets: gaffer tape hair spray
Here’s a little backstage beauty nugget I found out recently. See that backstage beauty station? See those hairspray-like cans wrapped in parcel tape? That’s a little known secret of fashion shows. When big beauty brands sponsor shows, they want their and only their branding in the backstage shots. So MAC doesn’t want a stray Lancome mascara wand in view at a MAC-sponsored show and Toni & Guy doesn’t want a can of Elnett upstaging its products if it’s paying for exclusive endorsement. All well and good, but it seems there’s an understanding that sometimes X product is the only one that will do for X star hairdresser. So the solution is to cover it in gaffer tape to disguise the branding. In fact, some say that Toni & Guy’s black-clad Label M product packaging was so designed to mimic the gaffer-tape look I just described. Who knew?
[Image: Grazia Daily/BaByLiss]
