Business of fashion

SS21 trend report: Molly Goddard



Molly Goddard SS21

Have to agree with catwalk critic Sue Evans, who commented on my earlier pondering to say that Molly Goddard’s SS21 collection was a strong expression of optimism and joy. It was her strongest yet, I thought, with commercial colour-block graphic knits and jerseys styled with her usual explosion-in-a-tulle factory froufrou skirts. (more…)



Is this the perfect tee?



M.M. LaFleur tee

I’m vaguely familiar with M.M. LaFleur but have never really engaged with the brand.

Until now.

It has teamed up with the Girl Scouts of the U.S.A to sell its Rally tees* with accompanying iron-on voting-themed patches (while stocks last). The minimalist graphic patches are super-chic and obviously an important call to action, but the M.M. LaFleur Leslie Rally tees* themselves tick all my check boxes for what makes an excellent T-shirt. (more…)



SS21 trend report: What will our ‘New Look’ look like?



Christian Siriano SS21

I feel rather disconnected from Fashion Month this season but this image caught my attention.

It’s last Thursday’s Christian Siriano SS21 show and the colours, plus olde worlde Slim Aaron’s-esque glamour (tempered with the now-normal sight of a Covid mask), place it firmly in the space of aspirational longing. Longing for parties, whimsy and unbridled joy instead of caution and pragmatism.

My overarching goal for following the SS21 shows is to understand what ‘fashion’ is going to look like for all of us for the next few years. (more…)



Can elevated basics help fix the fast fashion problem?



Back to Basics - the rise of blank staples

What’s the appeal of blank staples?

H&M just launched Blank Staples, a line of sub American Apparel plain sweats and tees marketed in the millennial language of muted minimalism to capture the post-COVID, stay-home crowd. Meanwhile, COS (also owned by the H&M group) has launched its Core by COS* collection, which will feature seasonal wardrobe essentials for men and women.

The H&M product (below) actually looks really nice. I’m not a tracksuit kinda girl but I do have a fetish for superior quality heavyweight sweatshirts and hoodies. The Blank Staples line is a collaboration with the media brand Highsnobiety, so is targeting the maturing streetwear crowd who want quieter sporty staples. (more…)