Burberry recently bought back its beauty license from Interparfums, which means it will now produce and market all its make-up and perfume in-house. Its new BRIT Rhythm mens fragrance just launched and Ahrendts talks about the strategic moves behind the product and promotion. Such as dressing Sienna Miller and Cara Delevingne in rock chick-y Burberry studs for the Met ball to seed the aesthetic in our minds ahead of time. (more…)
Need a good reason to go to Harrods? Of course you do. Well here’s one: Valentino has created it’s very own pop-up shop to celebrate the unstoppable cult of the Rockstud. In situ until the end of the month, the Rockstud Rouge pop-up sells bags and shoes adorned with the famous pyramid studs, amid a selection of Valentino AW13 RTW in the expected shade of crimson. (Can I point out that the walls are studded as well…)
It bags may come and go but the Rockstud is in another league altogether. According to Harrods chief merchant Marigay McKee, “it has dominated the accessories market, growing in demand since its launch.” (more…)
“Walk away now! Or you’ll have no money left!” These words were uttered only half jokingly by a customer stocking up with goodies at the brand new Charlotte Tilbury counter at Selfridges. Only hours old, the counter (there are two actually) was heaving with the curious and the product-hungry on a Monday afternoon.
This isn’t the first high profile make-up artist line launch but it is a biggie for the UK market. And this is how things are done these days. It’s not enough to be a ‘celebrity make-up artist’ now (what make-up artist doesn’t do celebs?), you need to be a high profile personality in your own right. So Youtube tutorials, magazine-quality blog, highly engaged social media following are all a given. And this is something Tilbury does really really well. (more…)
The best thing about the new M&S ad campaign (shot by Annie Leibowitz – what a coup!) is surely Grace Coddington in her mannish alabaster coat.
The all-star cast also includes Tracey Emin, Karen Elson and Olympic gold medal boxer Nicola Adams. A dramatic, last-ditched attempt at salvaging the brand? That’s what some people are saying and it’s true, times have been tricky lately, especially on the fashion front. This is certainly a bold move from Marks & Spencer to reclaim its place as one of our best loved retailers. Style director Belinda Earl has been busily rethinking the collections, pinning her hopes of success on M&S Collection. This is the rebrand of M&S Women, a considered collection that focuses on contemporary staples – with just fashionable enough proportions and colours to appeal to a fashion-literate customer without chasing trends. Let’s face it, M&S is in need of a clear identity and I think we’re all agreed that you can get your fix of neoprene sweatshirts from Zara and New Look; much better for Earl to up the ante in style and quality (and hopefully price) instead.
So the next few weeks will be pretty crucial for Earl and co, as the new collections drop and customers decide whether to buy…or not. Of course, next to tackle is the shop floor experience, but hey, baby steps, yeah? And should you want to get the Grace Coddington look (or Karen Elson’s, my second fave), all the campaign items are available to buy in Marks and Spencer stores and online at www.marksandspencer.com from next month.
In this picture, Coddington is wearing M&S Collection coat, £99; M&S Collection cardigan, £29.50; M&S Collection shirt, £25; M&S Collection treggings, £35; Autograph shoes £45. Here’s a closer look…
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