Business of fashion

How Selfridges produced the world’s first co-created denim ad campaign



Selfridges-Denim-Lovers-Campaign-Disneyrollergirl

How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. (more…)



UK prom style – it’s all about the boys



Prom-dress-Teen-Vogue

Some interesting info just arrived in my inbox from Debenhams on the rise of the UK ‘Prom kings’. According to Debenhams, boys are spending 24% more on Prom prepping than last year, although still not as much as girls. While Prom has been a big deal in America for, well, ever, it’s only really taken off in the UK in the last 10 years. But jeez, has it taken a long time for retailers to catch on. (more…)



Super-luxe heritage handbags for Asprey AW13



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The luxury spotlight has been trained on the Brits this week – especially when it comes to accessories. As speculation grows on where Emma Hill will go post-Mulberry, we’re also looking ahead to what magic Katie Hillier and Luella Bartley will sprinkle on Marc By Marc Jacobs in their new official roles (as creative director and design director respectively). (more…)



Margaret Howell pre-fall 2013 collection arrives in store…



Margaret-Howell-pre collection (3)

…And finally, the concept of pre-collections makes perfect sense. Landing in store any day now, the pre-fall collections (AKA the collections that take up an increasing slice of a buyer’s budget) consist of the wear-all-year pieces that have become the mainstay of British wardrobes. (more…)