I’ve been meaning to post these photos from the Blitz London launch for weeks. The store got the thumbs up from my fellow blogger attendees Discotheque Confusion, The Women’s Room and Bish Shops, who all agreed it was exciting, spacious and engaging. On my part, I enjoyed meeting the manager John Howlin, who immediately grabbed my vintage cheerleader’s jacket, studied the seams and proceeded to tell me its history. (more…)
First things first. A beautiful Natalie Rich-Fernandez Hermes scarf and Charbonnel & Walkers from D for my birthday. Plus the Margaret Howell schoolgirl trench that received a ton of compliments…
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I’ve noticed a bit of a pattern. All the womenswear designers I’m most excited about at London Fashion Week started out in menswear. Margaret Howell began with a handful of shirts, J W Anderson with his neurotic boy outsider references and Sibling with their subversive man-sized cashmeres. (more…)
Kurt Geiger has just launched its own, very slick blog called Everything But The Dress to tie in with the rebranding of its stores as a one stop accessory shop. What’s clever is that Everything But The Dress is hosted on the Nowmanifest.com platform, a space where literally a handful of (uber)blogs reside.
As I understand it, Bryanboy, Fashion Toast and Style By Kling get a share of any ad revenue generated on Nowmanifest and in return, Nowmanifest gets the combined traffic of these blogs and gives them all a uniform look. Instead of placing a generic ad on Nowmanifest, Kurt Geiger has created its own blog (written by a character called Scarlet) and (presumably) paid to have it sit amongst the blogging elite, basking in their glow.
This is a much more discreet and credible way to do advertising, a genuinely engaging way to merge editorial and advertorial without obviously shoving product down the reader’s throat. It’s the first time I’ve seen advertorial approached like this. What do you think?
