22 November, 2014

What Asos did next – get ready for the ‘new in’ app

There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. (more…)

Disneyrollergirl 5 Comments Brands, Business of fashion, Design, Events, News, Online shopping, Retail concepts, Styling, Trends accessories, Asos, fashion news, high street, jewellery, online shopping, retail news, social media, SS15, trends

16 October, 2014

Watch this: Harrods Inside The Studio with Matthew Williamson

The life of a fashion designer is more fascinating (and varied) than ever. Researching and designing the collections is the creative bit but then come the extras; production, promotion, collaborations, not to mention the social media and editorial that have become such solid components of building a brand.

Harrods has decided to explore the mystique around designers and their processes by giving us a behind-the-curtain peek into four British designers and their businesses. (more…)

Disneyrollergirl 1 Comment Brands, Business of fashion, Designers, News, Online shopping AW14, best fashion blog, British Fashion Council, Business of Fashion, designers, Harrods, Matthew Williamson, online shopping, SPONSORED POST

10 October, 2014

Who buys designer jewellery online?

Who buys jewellery online? It’s a funny one because you’d think it was such a no-no… for all sorts of reasons. Sizing for one – I never know what my ring size is. And security for another, I’m not sure I’d trust a £5,000 delivery coming through the post and being left with a neighbour (or abandoned on a doorstep as some carriers are wont to do). Then there’s the whole luxe factor; isn’t fine jewellery meant to be experienced in a luxury store with all the pampering that goes with it? (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Design, Online shopping, Shopping, Trends Coops London, design, jewellery, online shopping

9 October, 2014

Content meets commerce: Harrods.com ‘Inside The Studio’ campaign

Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.

In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? (more…)