Wow, Emily Weiss’s INTO THE GLOSS gets 6 million page views a month. Here’s why…
Into The Gloss
“If the colour fits, wear it”
Essie founder, Essie Weingarten on Into The Gloss
I loved reading Weingarden’s soundbites and stories. Did you know you should wait two minutes between each coat of nail polish? Me neither. She also had this observation of European beauty consumers; “In Europe, as far as color is concerned, women are a little more sophisticated. They like a lot of green.” Er, what did I just post about three days ago? Oh yeah, Estee Lauder’s new green-black polish. Essie has nail colours that are still going strong since the very early days. Bordeaux (a wine red) and Ballet Slippers (pale pink) are 31 years old and Fiesta (colour-matched to a favourite raspberry pin cushion) is 30 years old. Read here for more.
Main image: Into The Gloss
Beauty bits: Aerin, BeautyMart, Into The Gloss, Chanel, Shu Uemura, By Terry, Teen Vogue, Dior Couture, confessions of a Photoshopper
First look at Aerin Lauder’s campaign imagery for the forthcoming AERIN beauty-slash-lifestyle line (ETA August/September). Very commercial but that’s entirely expected. For more sneak peeks, check out the AERIN site where you can view the product and read Aerin’s Goop-like musings on effortless entertaining and the like…
How’s this for a cool beauty tool you never knew existed? Into The Gloss featured a Jurlique ‘tube crimper’ and everyone went mad asking where to buy one. Here’s the answer. You can buy the Tube-Wringer® from Tubewringer.com in three different strengths.
No more wastage of expensive toothpaste and hand creams, or having to resort to scissoring tubes in half to eke out the contents. All we need now is a prettier version (rose gold?) – and something similar for the pump dispenser…
[Main image: Into The Gloss]