Ebay

Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy



Guest post by occasional DRG contributor, Alison Bishop

First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). (more…)



Ebay launches House of Holland online pop-up shop



Last season Topshop took the chance to turn London Fashion Week into a shopping opportunity. This season, Ebay is jumping in with an online pop-up shop to support Henry Holland. As part of the British Fashion Council’s Fashion Forward initiative, Ebay is supporting Mary Katrantzou, Louise Gray and House of Holland with sponsorship, as well as live-streaming their SS13 shows on its Style Collective blog (where – ahem – you can also read some of my fashion musings). As a logical tie-in, it’s also selling an edited selection of House of Holland AW12 on Ebay.co.uk from today until 18th September, with each purchase sent out with a pair of Henry Holland’s phenomenally popular tights.

Gotta say it, this is a great example of 360° thinking; a neat way to bring the buzz of LFW directly to fashion-hungry shoppers while driving sales to Ebay and House of Holland. OK, you can’t buy the SS13 collection straight off the runway (to my knowledge) but maybe we’ll get that by next season.

Will you be buying?



From the vaults: My Vivienne Westwood Pop Swatch




I unearthed this old vintage Vivienne Westwood Swatch from my archive (AKA a dusty trunk in the bedroom) yesterday to photograph it for a project. When I mentioned it on Twitter it created quite the buzz, possibly because I discovered people are now listing ir for £300+ on Ebay. My watch probably cost about £50 twenty years ago which I guess was still a lot of money ‘in them days’. But I would never sell it. In my eyes, this is a design classic – functional, beautiful and statement-making. I just need a new battery…