Ebay

Discoveredd: Curated fashion and style



Do we need any more curation in our lives? It seems the answer is yes, lot’s more. eBay has just launched its new look ‘curated’ interface in the States which will be rolled out internationally over the next three months:

Meanwhile, every other day I’m emailed a press release about a new ‘discovery commerce’-based start-up or an existing site gets a Pinterest-style layer added to it. Well why not? We love discovering new things, especially when there are ‘tastemakers’ involved. I did a bit of tastemaking for Discoveredd last month. The site launched by Oliver Walsh lets you create a profile to add your discoveries to and also has a section called Spotlight where it invites the likes of Caroline Issa, Amanda Harlech, Cozette McCreery (I just discovered she sat for Lucian Freud) and me to share our finds.

Mine are here. It’s actually quite hard to choose your favourite things at any one time (I have hundreds of favourites!) but mine included Bill Bernstein’s photography, J.W Anderson’s shirts,  Dinh Van jewellery, RSVP Berlin, 1STDIBS.com and Agnes B tees.

In fact, the Agnes B tee was a rediscovery. They were my uniform in the 90s and I started wearing them religiously again this summer. Agnes B have carried on selling the same style for years. Here’s me with Corrine Day in my Agnes B tee and a funny hat…

These tees age really well. They shrink slightly so I buy them in a size bigger but even the really old ones are still wearable. But I digress. I think the best thing about sites like Discoveredd is when the curation is ‘meaningful’, i.e, the recommendations are true recommedations that the user wants to share, rather than just streams of ‘I want this’. I find it more useful and meaningful when people recommend beauty/fashion products that they actually use and swear by, or a cafe, book, shop etc that they genuinely love. What’s your view on discovery and curation sites?



Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy



Guest post by occasional DRG contributor, Alison Bishop

First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). (more…)



Ebay launches House of Holland online pop-up shop



Last season Topshop took the chance to turn London Fashion Week into a shopping opportunity. This season, Ebay is jumping in with an online pop-up shop to support Henry Holland. As part of the British Fashion Council’s Fashion Forward initiative, Ebay is supporting Mary Katrantzou, Louise Gray and House of Holland with sponsorship, as well as live-streaming their SS13 shows on its Style Collective blog (where – ahem – you can also read some of my fashion musings). As a logical tie-in, it’s also selling an edited selection of House of Holland AW12 on Ebay.co.uk from today until 18th September, with each purchase sent out with a pair of Henry Holland’s phenomenally popular tights.

Gotta say it, this is a great example of 360° thinking; a neat way to bring the buzz of LFW directly to fashion-hungry shoppers while driving sales to Ebay and House of Holland. OK, you can’t buy the SS13 collection straight off the runway (to my knowledge) but maybe we’ll get that by next season.

Will you be buying?