It’s five years since I first wrote about Sharmadean Reid and WAH Nails and wow, hasn’t the nail art landscape changed since then? I’d say that Reid and Sophy Robson have contributed hugely to the profits of the big beauty brands by bringing nail art into the fashion mainstream.
This summer is shaping up to be quite the celebration of all things Italian. Prada’s IPO, Firenze4Ever and Versace dominated June, while so far, Masters of Style and Dolce & Gabbana (just launched their own etail site and now stocked at Net-a-Porter and Mr Porter) have taken over July. This weekend sees more Italia loving with the Ellesse heritage pop-up boutique (at 77 Redchurch St, E2) screening stylish Italian movie classics. Adding to the fun, Wah Nails will be on hand to add some suitably colourful cheer to your nails with a special menu of Ellesse-inspired designs (above).
In other nail news, the one woman dynamo that is Sophy Robson has only gone and developed a range of nail art in collaboration with OPI and Sephora! There are also nail art ‘recipes’ and how-to videos as part of the package. How ‘wow’ are these cherry blossom nails?
[Image credit: Cherry Blossom nails via SophyRobson.com]
Exciting news just in this week that my blog buddy Sophy Robson is doing the nails for Jeremy Scott at LFW. There is definitely a nail thing going on in London right now, and no event is complete without its nail artists in situ. Last week I was tempted down to the Diesel Flash for Fun launch (its glow in the dark collection that lands next month), not by free jeans and tees but by a free day-glo manicure courtesy of WAH Nails.
Not only were the nail artists sweet and super-creative (no French manicures here) but something about the whole shebang with the little toy-like plastic fans on the tables (to dry the nails) and general hubub made the event far friendlier than your average hifalutin fash bash. Well, that and the fact it was held at the Dalston Superstore.
In the basement you could see the clothes in action, glow-in-the-dark stitched jeans reminding me of Helmut Lang’s 1990s reflective dresses and trousers – *looks off wistfully into the middle distance* – anyone else remember these? But truly, the most fun was had upstairs where you couldn’t move for fash-bloggers – Isabelle O’Carroll, Fred Butler, Jaiden James and Rasharn Rva included. Honestly, the only fash-blogger missing was Miss Sophynails herself!
[Nails pics: WAH Nails]