Firenze4Ever

Nail news: !!Ellesse!! !!Wah Nails!! !!Sophy Robson!!



Ellesse Wah Nails
This summer is shaping up to be quite the celebration of all things Italian. Prada’s IPO, Firenze4Ever and Versace dominated June, while so far, Masters of Style and Dolce & Gabbana (just launched their own etail site and now stocked at Net-a-Porter and Mr Porter) have taken over July. This weekend sees more Italia loving with the Ellesse heritage pop-up boutique (at 77 Redchurch St, E2) screening stylish Italian movie classics. Adding to the fun, Wah Nails will be on hand to add some suitably colourful cheer to your nails with a special menu of Ellesse-inspired designs (above).

In other nail news, the one woman dynamo that is Sophy Robson has only gone and developed a range of nail art in collaboration with OPI and Sephora! There are also nail art ‘recipes’ and how-to videos as part of the package. How ‘wow’ are these cherry blossom nails?

[Image credit: Cherry Blossom nails via SophyRobson.com]



Firenze4Ever Part 3: Ready, steady, shoot!



A bit like a fashiony take on Ready Steady Cook, the concept of the Firenze4Ever Style Lab is you get given your ingredients – the team (model Seo, photographer Gianluca, assistant Carlotta) plus a delicious spread of the AW11 collections for you to whizz up a (hopefully) delicious, sartorial concoction. Against the clock, you prep, style and art direct your shoot before editing down to a final selection. (more…)



Firenze4Ever part 2: Mulberry’s Tuscan tea party



Far too much fun was had at the launch of Mulberry’s coffee table book on day 2 of Luisa Via Roma’s Firenze4Ever, where we played with the giant gold Mulberry bag, got tangled up in bag-shaped balloons and decorated our own sponge cakes. (more…)



Firenze4Ever Part 1



I was chuffed to bits to be invited to Florence for the weekend as a guest of Luisa Via Roma. Taking part in the third Firenze4Ever blogger event, I got to gad about the cobbled streets of Florence, hob-nob with some of my fellow bloggers from around the world, style my own shoot with the first drop of autumn-winter collections, and stuff my face with cake at Mulberry’s book launch tea party. (more…)