Firenze4Ever Part 3: Ready, steady, shoot!
A bit like a fashiony take on Ready Steady Cook, the concept of the Firenze4Ever Style Lab is you get given your ingredients – the team (model Seo, photographer Gianluca, assistant Carlotta) plus a delicious spread of the AW11 collections for you to whizz up a (hopefully) delicious, sartorial concoction. Against the clock, you prep, style and art direct your shoot before editing down to a final selection.
After an hour or so sorting out hair and make-up and trying outfits on Seo (to save faffing about later), we headed off in a cab to our location. I decided to shoot in a garden environment as I knew I wanted to use strong colours and the weather was beautiful. I chose to put Seo in a mix of menswear and womenswear, which worked a treat with the electric palette of Jil Sander AW11 menswear. I did also consider a mannish fur coat but my kinder side conceded this might tip Seo over the edge in the midday 30° heat.
THE RESULTS
Men’s shirt by Brooks Brothers, NECKLACE by Ioselliani, CARDIGAN by Annapurna, MEN’S TROUSERS by Jil Sander
, BOOTS by Elena Iachi
MEN’S SWEATER by Jil Sander, TROUSERS by Metradamo, SUNGLASSES by Mojo-Risin, WATCH bu John Galliano, RING by Ioselliani, BOOTS by Marc by Marc Jacobs
MEN’S COAT by Claudio Tonello, MEN’S T-SHIRT by Burberry Prorsum, SKIRT by Fausto Puglisi
, BOOTS by Marc by Marc Jacobs
, BAG by Mulberry
Fausto Puglisi was a new name for me but I love his Jeff Koons inspired palette. (He is also stocked in Via Spiga 2, Dolce & Gabbana’s concept store for emerging designers). I put his candy pink sculptural skirt with Claudio Tonello’s cardigan-soft men’s coat and a Burberry men’s T-shirt with crystal-encrusted pocket – a lovely, harmonious mix of masculine and feminine elements!
The Ioselliani necklace close up
The AW11 collections just arrived at Luisa Via Roma (including loads of Cavalli)
Carlotta – AKA human wind machine
The adorable Gianluca
Thanks to my lovely team and the fantastic folk at Luisa Via Roma and Karla Otto for organising…
18 June, 2011 @ 9:53 am
love love love
18 June, 2011 @ 12:10 pm
Ha. I see Bambis. Obsessed. LLGxx
19 June, 2011 @ 7:58 am
I can’t decide which is my fav look, they’re all amazing. The Jil Sander tangerine pants are prob the money shot, but I love this black and white rendition of Seo grabbing a fag before shooting. xx
2 September, 2011 @ 9:17 pm
Love those boots. I’ll take them in Brown. And black <3