luisa Via Roma

Firenze4Ever Part 3: Ready, steady, shoot!



A bit like a fashiony take on Ready Steady Cook, the concept of the Firenze4Ever Style Lab is you get given your ingredients – the team (model Seo, photographer Gianluca, assistant Carlotta) plus a delicious spread of the AW11 collections for you to whizz up a (hopefully) delicious, sartorial concoction. Against the clock, you prep, style and art direct your shoot before editing down to a final selection. (more…)



Firenze4Ever part 2: Mulberry’s Tuscan tea party



Far too much fun was had at the launch of Mulberry’s coffee table book on day 2 of Luisa Via Roma’s Firenze4Ever, where we played with the giant gold Mulberry bag, got tangled up in bag-shaped balloons and decorated our own sponge cakes. (more…)



Firenze4Ever Part 1



I was chuffed to bits to be invited to Florence for the weekend as a guest of Luisa Via Roma. Taking part in the third Firenze4Ever blogger event, I got to gad about the cobbled streets of Florence, hob-nob with some of my fellow bloggers from around the world, style my own shoot with the first drop of autumn-winter collections, and stuff my face with cake at Mulberry’s book launch tea party. (more…)