Violet Grey

Random recs: Arthur Elgort the movie, Harvey Nichols, Siri Hustvedt, peak merch and more



Violet Grey Harvey Nichols window

A few snippets of digital ephemera and IRL recommendations I’ve enjoyed lately…

1/ Merch as clothing systems. This is a great read on the evolution of merch. (Anyone for a Palantir hoodie?)

“Which brings us back to peak merch. If the last wave was about identity as consumption – proof of taste, proof of experience, proof-you-were-there – this next phase feels more like identity as positioning. The shift isn’t that merch signals allegiance (it always has), but what that allegiance points to. Not scenes, subcultures or shared memories – but systems, ideologies and power structures that are much harder to decode.” (more…)



On my radar: Fara Homidi Beauty



Fara Homidi Beauty by Zoe Ghertner

Proof that today’s beauty is nothing without branding, this new ‘slow beauty’ make-up launch caught my eye. It’s rare that I’m tempted to buy stuff on Instagram, but this one just hit the spot. Fara Homidi is an NYC make-up artist whose brand Fara Homidi Beauty sits in the Westman Atelier and La Bouche Rouge bracket of ‘clean’ products, superior textures, classic ‘suits-all’ colours and luxe packaging with an anti-hype feel. (more…)