On my radar: Fara Homidi Beauty
Proof that today’s beauty is nothing without branding, this new ‘slow beauty’ make-up launch caught my eye. It’s rare that I’m tempted to buy stuff on Instagram, but this one just hit the spot. Fara Homidi is an NYC make-up artist whose brand Fara Homidi Beauty sits in the Westman Atelier and La Bouche Rouge bracket of ‘clean’ products, superior textures, classic ‘suits-all’ colours and luxe packaging with an anti-hype feel. (more…)