On my radar: Fara Homidi Beauty
Proof that today’s beauty is nothing without branding, this new ‘slow beauty’ make-up launch caught my eye. It’s rare that I’m tempted to buy stuff on Instagram, but this one just hit the spot. Fara Homidi is an NYC make-up artist whose brand Fara Homidi Beauty sits in the Westman Atelier and La Bouche Rouge bracket of ‘clean’ products, superior textures, classic ‘suits-all’ colours and luxe packaging with an anti-hype feel.
There are only a few products (for now) and the photography, casting and beauty styling are superb, if you like that sexy-minimal Self-Service aesthetic. (Clearly, I do.)
The Essential Lip Compacts* are the hero product (someone called them ‘make-up macarons’), like little palm sized delicacies containing half-balm-half-colour to slip in your pocket or purse. Homidi started her career on the Prescriptives counter and sees products that combine prep with finish in a single ‘system’ as the next evolution of cosmetics. The formulations look and sound beautiful and their Instagram is stunning. Consider me influenced.
Fara Homidi Beauty is currently available directly from farahomidi.com or from Violet Grey* and Dover Street Parfums Market. Plans are afoot to launch in the UK later in the year, so watch this space.
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Zoe Ghertner and Hanna Tveite for Fara Homidi Beauty
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here
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